01
Warmth before polish
The design prioritizes emotional safety and welcome over institutional formality.
Portfolio
ChildcareProject 16/20
A childcare website designed to feel safe first.
Warm, culturally inclusive daycare website for infants through school-age children in Methuen, MA
Project
Sol Playground Daycare
Methuen, Massachusetts
The brief
What the project needed to accomplish.
Sol Playground needed to introduce a warm, culturally inclusive daycare to families choosing care for infants through school-age children in a bilingual community.
The approach
Built around the real decision.
We used welcoming visual language, clear program paths, English-and-Spanish cues, and direct enrollment questions to help parents understand the environment before making contact.
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Programs made simple
Age ranges and program information help parents quickly find the right path.
03
Bilingual welcome
Spanish-language cues acknowledge the families the daycare is built to serve.
The result
The site gives families a calm, friendly first impression and turns programs, philosophy, and enrollment into one coherent trust-building journey.
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