01
Culture before equipment
The owners and training philosophy explain why the gym feels different.
Portfolio
FitnessProject 03/20
A neighborhood gym site with the energy of the floor.
Website for Manhattan's premier strength & conditioning gym on the Lower East Side
Project
720 Strength
Lower East Side, New York
The brief
What the project needed to accomplish.
720 Strength needed to explain an unconventional strength-and-conditioning model in a crowded Lower East Side fitness market and turn interest into class participation.
The approach
Built around the real decision.
We centered the owners, the training philosophy, and the community experience, then connected the story to the class schedule and inquiry flow. Local details stay visible throughout the journey.
02
Schedule connected
Visitors can move directly from the brand story into the live class schedule.
03
Local by design
Address, hours, contact details, and neighborhood context support nearby discovery.
Measured evidence
Local discovery became the site’s durable traffic engine.
From the first complete observed month to the latest complete month, the site recorded more sessions, substantially more organic-search traffic, and more form-submit activity.
664
Monthly sessions
+14.3% from 581
307
Organic-search sessions
+83.8% from 167
184
Google Search clicks
from 10,446 impressions in July
41
Recorded form submits
+412.5% from 8; not verified leads
April 2024 compared with July 2026
The comparison uses complete observed months, not a verified launch date, so it does not assign every change to the website. GA4 records form_submit as an event but not a key event. Search Console currently reports 3 indexed and 8 non-indexed known URLs, so submitted sitemap URLs are not being presented as indexed pages.
Source: GA4 property 430755694 and Search Console sc-domain:720strengthlowereast.com · exact complete-month reports captured August 23, 2026 · GA4 unsampled (100% of available data)
The result
The result is a focused gym website that communicates the culture, introduces the coaches, embeds scheduling, and makes the next visit easy to plan.
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