01
Meet the coaches
The owners' profiles and training philosophy introduce the people and approach behind the classes.
Website portfolio
FitnessWebsite project 03/17
A neighborhood gym website built around the coaches and classes.
Website for Manhattan's premier strength & conditioning gym on the Lower East Side
Project
720 Strength
Lower East Side, New York
Project walkthrough
From the first visit to the class schedule.
A short tour of the gym introduction, owner profiles, and dedicated schedule page.
Silent screen recording ·
Open MP4Read the walkthrough
- The home page introduces the gym and links to the class schedule.
- Owner profiles introduce the people who coach the classes.
- The schedule link opens a dedicated class-schedule page.
The brief
What the project needed to accomplish.
720 Strength combines different training methods for beginners and experienced lifters on the Lower East Side. The website needed to explain that approach, introduce the people coaching the classes, and give interested visitors a direct route to the schedule.
The approach
Built around the real decision.
We centered co-owners and coaches Emilio Joubert and David Toledo, the training philosophy, and the gym community. A dedicated class page embeds the Arketa schedule, while the contact section brings the inquiry form, hours, and Ludlow Street address together.
02
Find a class
The class-schedule link opens a dedicated page with an embedded Arketa schedule.
03
Plan the visit
The Ludlow Street address, opening hours, map links, and inquiry form keep practical details close together.
Measured evidence
Organic search led discovery in July 2026.
July 2026 recorded more sessions, organic-search visits, and form-submit events than April 2024, the first complete observed month. Organic Search was the largest acquisition channel in the July report.
664
Monthly sessions
+14.3% from 581
307
Organic-search sessions
+83.8% from 167
184
Google Search clicks
from 10,446 impressions in July
41
Recorded form submits
+412.5% from 8; not verified leads
April 2024 compared with July 2026
The comparison uses complete observed months, not a verified launch date, so it does not assign every change to the website. In the August 23, 2026 review, GA4 recorded form_submit as an event, not a key event or verified lead. Search Console's August 20 indexing snapshot showed 3 indexed and 8 non-indexed known URLs; submitted sitemap URLs are not counted as indexed pages.
Source: GA4 property 430755694 and Search Console sc-domain:720strengthlowereast.com · exact complete-month reports captured August 23, 2026 · GA4 unsampled (100% of available data)
The result
Visitors can get a feel for the gym, meet the coaches, check the class schedule, and ask a question before visiting. The site's neighborhood details connect that first visit online to the gym at 36 Ludlow Street.
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