01
Admissions explained
The admissions page lays out the entrance exam, written responses, transcript review, and teacher recommendations, with separate application and transfer links.
Website portfolio
EducationWebsite project 02/17
A school website that helps families find their next step.
Website for a selective honors high school program in Lawrence, MA
Project
Abbott Lawrence Academy
Lawrence, Massachusetts
Project walkthrough
Help families understand the academic program.
Follow the school introduction into its academic opportunity and subject-by-subject curriculum.
Silent screen recording ·
Open MP4Read the walkthrough
- The home page welcomes students and families to the academy.
- The opportunity section introduces the academic program.
- The curriculum page organizes courses by subject.
The brief
What the project needed to accomplish.
Abbott Lawrence Academy needed to explain its college-preparatory program to Lawrence students and families. The site had to make room for the curriculum, early-college opportunities, faculty, and school life while keeping the application process easy to find.
The approach
Built around the real decision.
We gave admissions, academics, and faculty their own paths. Families can read the application steps, browse courses by subject, and learn about the Merrimack College partnership. Faculty profiles put names and teaching backgrounds alongside the academic program.
02
Courses in context
Subject-by-subject course lists and the Merrimack College partnership make the academic program more concrete for families.
03
People behind the program
Faculty profiles introduce teachers and administrators, their backgrounds, and the subjects they teach.
Measured evidence
A school information resource with a documented July audience.
July 2026 recorded visits to faculty profiles, academics, application information, and other school pages. These figures describe the site's audience that month; they do not establish growth or enrollment results.
486
Sessions
across the complete month
389
Users
recorded by GA4
315
Organic-search sessions
the largest acquisition channel
2,417
Tracked interactions
all GA4 events; not conversions
July 1–31, 2026
July 2026 traffic was lower than the first complete observed month, November 2023 (486 vs. 1,454 sessions). At the August 23, 2026 review, GA4 had no configured key events and the legacy Search Console property was unverified. The figures do not establish lead, enrollment, or search-performance lift.
Source: GA4 property 389673017 · exact complete-month report captured August 23, 2026 · unsampled (100% of available data)
The result
The academy has one place to explain the school and share family updates. Prospective students can explore the program before applying, while enrolled families have direct links to school information and PowerSchool.
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