01
Family-ready navigation
Admissions, academics, student life, and faculty content are separated into clear paths.
Portfolio
EducationProject 02/20
A school website organized around opportunity.
Website for a selective honors high school program in Lawrence, MA
Project
Abbott Lawrence Academy
Lawrence, Massachusetts
The brief
What the project needed to accomplish.
Abbott Lawrence Academy needed to explain a rigorous college-preparatory program to students and families while keeping admissions, academics, faculty, and school life easy to navigate.
The approach
Built around the real decision.
We organized the site around the decisions families make: understand the program, review the curriculum, meet the faculty, and learn how to apply. The design balances institutional credibility with an encouraging, student-centered tone.
02
Academic credibility
Curriculum, early-college access, and the school mission are surfaced as central proof.
03
Useful over time
The structure supports recurring school updates without losing the core program story.
Measured evidence
A long-running information resource still reaching families.
The latest complete month shows continued use across admissions, faculty, academic, and school-information pathways. This is presented as current reach—not as a growth claim.
486
Sessions
across the complete month
389
Users
recorded by GA4
315
Organic-search sessions
the largest acquisition channel
2,417
Tracked interactions
all GA4 events; not conversions
July 1–31, 2026
July 2026 traffic was lower than the first complete observed month, November 2023 (486 vs. 1,454 sessions). No key events are configured, and the legacy Search Console property is not verified, so this case study does not claim lead, enrollment, or search-performance lift.
Source: GA4 property 389673017 · exact complete-month report captured August 23, 2026 · unsampled (100% of available data)
The result
The site gives the academy one structured destination for its academic story, admissions information, faculty directory, and family-facing updates.
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