01
Editorial pacing
The visual rhythm mirrors the intentional, detail-led nature of the service.
Portfolio
RetailProject 07/20
A luxury event experience translated into a digital one.
E-commerce and brand site for a luxury fragrance bar experience
Project
Alaïa Fragrance Bar
Massachusetts · Connecticut · New York
The brief
What the project needed to accomplish.
Alaïa needed a site that could communicate the sensory, bespoke quality of its fragrance bar to private-event and brand-activation clients across Massachusetts, Connecticut, and New York.
The approach
Built around the real decision.
We treated the site like an editorial invitation: refined typography, close product imagery, a deliberate pace, and an inquiry path built around requesting an experience.
02
Experience explained
Private events, activations, and celebrations are framed around the guest memory created.
03
Inquiry focused
The primary journey consistently leads event planners toward requesting an experience.
The result
The brand site makes the service feel tangible before an event begins and gives planners a clear path from inspiration to inquiry.
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