01
Founder relief
The process removed the burden of solving every design and technical decision alone.
Portfolio
Personal BrandProject 10/20
A personal brand site that gave the founder her time back.
Website for a content creator and lifestyle brand
Project
Sallytrubella
The brief
What the project needed to accomplish.
Sallytrubella had been trying to build and maintain the site herself. The real problem was not only design—it was the time and uncertainty the DIY process kept consuming.
The approach
Built around the real decision.
We reorganized the content, refreshed the visual experience, and created a clearer home for the creator's work and lifestyle brand while keeping ongoing collaboration approachable.
02
One clear identity
Content and visuals were brought together into a more cohesive personal-brand experience.
03
Built collaboratively
Frequent communication kept the work reassuring and easy to shape.
The result
The revamp replaced a stressful self-managed project with a finished brand presence Sally could feel confident sharing.
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