01
Separate loan paths
Bridge and rental financing each have a page for program details and the relevant application link.
Website portfolio
Real Estate FinanceWebsite project 10/17
A lending website with a clear path through the loan options.
Website for a Boston real estate finance company offering bridge and rental loan programs
Project
RF Boston
Boston, Massachusetts
Project walkthrough
A direct route to the right loan program.
See how the lender introduction leads to separate program cards and bridge-loan information.
Silent screen recording ·
Open MP4Read the walkthrough
- The home page introduces the lender and its services.
- Separate cards organize the bridge- and rental-loan paths.
- The bridge-loan page explains the program and provides an application link.
The brief
What the project needed to accomplish.
RF Boston lends to real-estate investors and developers. The website needed to distinguish short-term bridge financing from rental-property loans, introduce the team, and help borrowers find the relevant application or contact route.
The approach
Built around the real decision.
We gave bridge and rental loans separate pages with program details and application links. The home page pairs those options with funded-project examples, while team profiles, borrower testimonials, and FAQs give visitors more context before they get in touch.
02
Projects and people
Funded-project examples and team profiles sit alongside borrower testimonials and FAQs.
03
A route to the team
Borrowers can choose a loan application, the DSCR intake page, or direct contact by call, text, and email.
Measured evidence
A larger monthly audience in July 2026.
July 2026 recorded more sessions, users, and organic-search visits than May 2023, the first complete observed month. Search Console also recorded Google Search clicks to the site during July.
523
Monthly sessions
+52.5% from 343
431
Monthly users
+87.4% from 230
198
Organic-search sessions
+73.7% from 114
138
Google Search clicks
from 4,063 impressions in July
May 2023 compared with July 2026
The comparison uses complete observed months, not a verified launch date, and does not establish that the website caused the change. GA4 had no configured key events in the August 23, 2026 review, so these figures measure reach and discovery, not qualified leads or revenue. Search Console's August 20 indexing snapshot showed 19 indexed and 13 non-indexed known URLs, including redirect, 404, duplicate-canonical, and crawled-not-indexed cases.
Source: GA4 property 347901585 and Search Console sc-domain:rf-boston.com · exact complete-month reports captured August 23, 2026 · GA4 unsampled (100% of available data)
The result
Borrowers can review the loan programs, learn who they would work with, and find the general loan application or DSCR intake page. Call, text, and contact links remain available for questions about a specific project.
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